Part 1: Strategy: What are brokers doing for agents to help keep them happy? Chapter 1: Start at the beginning: Whose happiness are you cultivating? Chapter 3: Dialing in the dollars: Financial and business planning.
Chapter 7: Getting the deal to the finish line: Transaction management support. Chapter The icing on the cake: Miscellaneous offerings that make the difference. Part 2: Execution: How are brokers getting these things done? Chapter 6: Scaling walls: Craft the solution that works best for you. Open House Sign-in Sheets. Real estate open houses are one of the best sources of leads for agents and brokers.
Wait, do open houses actually sell homes? Download the Sign-In Sheet Template. Full Sign-In Sheet Full name Phone number Email address How you heard about this open house: This can help you determine which marketing tools and channels are working well, and which ones are not. Statement of email marketing opt-in Download the Full Open House Sign-In Sheet with Buyer Questionnaire Because it asks much more of your open house visitors, the buyer questionnaire sign-in sheet will probably have a much lower conversion rate.
For instance, a lead looking to buy a home immediately may be interested in setting up a consultation, whereas a lead looking to buy in months may be more interested in receiving a monthly market report newsletter.
Preferred property types: Again, this question can help you tailor your marketing to specific audiences. A lead interested in multi-family properties, for instance, may find investor-related content especially useful. Mortgage pre-qualification: Asking if a visitor has been pre-approved by a mortgage lender can help you identify highly motivated buyers and filter out less qualified leads.
Focus on the entrance and dedicate a space to it. What to do with Information Captured at an Open House? Table of content Introduction. Downloadable Resources. Source: Home Spotter. Since it usually takes visitors less time to complete forms on a mobile device than to do so manually, you may want to take advantage of the opportunity to gather additional information.
Once your event is planned and your sign-in sheet is ready to roll, the next challenge is actually getting your guests to complete it. In addition, you should always have professional business cards ready for guests to take or for you to hand out so they can easily reach out to you after an open house.
Pro tip: Make extra copies of your open house sign-in sheets and carry them around on a clipboard. Tip 2. By asking for permission, they will be much more receptive to your follow-ups. Simply getting contacts is not useful in and of itself. In order to get contacts who can potentially become clients, you need to build rapport with open house guests. Prospective buyers should feel comfortable, receive expert answers, and not experience pressure from the real estate agent.
Without rapport and a mutual interest in continuing the conversation later, visitors are more likely to use junk email addresses and fake phone numbers. Before your open house, decide on a pre-planned hashtag and display it on a sign near the front door or somewhere in the home that would make a great selfie station. Prompt guests to check in and post a photo on Facebook, Twitter, or Instagram using the hashtag in exchange for a small gift or to be entered to win a raffle or giveaway.
This is free advertising, and is supplemental to using a paper or digital sign-in sheet. An inexpensive, easy, and effective way to entice people to sign in is by offering them something in return. It can be any type of incentive, but to make your brand more memorable, keep it related to your real estate business. Plus, if your guests have to leave before the open house ends, remind them that you can send their gift afterward via email or direct mail. Use these five steps to follow up with your new open house leads:.
Follow-up marketing activities should kick in immediately after the open house. Use a real estate industry-specific CRM like Top Producer to gather and track all your open house leads and automate follow-up activities. With Top Producer, you can customize contacts and follow-up strategies, so your open house leads feel like you wrote personalized messages just for them.
Visit Top Producer. The day after the open house, send an email to your new leads to thank them for coming and ask what else you can do to help them in their real estate journey. Request feedback on the open house and the property generally, or make it even easier for them to reply by sending a survey. You can also add links to your real estate landing pages to offer additional value and gather insights in follow-up marketing emails.
With an easy-to-use landing page builder like Placester , you can build custom landing pages that appeal to different types of leads. For example, you can create landing pages where buyers can enter their contact information and then search active properties. Not only will this offer you more data about what your leads are looking for, but Placester can also retarget your leads through social media, and you can use your webforms to ask more questions. Visit Placester.
A one-on-one conversation shows people you remember them and care about their individual real estate needs. Add any new details gleaned in calls to your CRM as well. For example, if a lead is unsure or has a loose time frame for when they want to buy a house, add them to a segmented list of incubating leads and set up CRM reminders to continue nurturing the relationship.
After the open house, prepare a report for your seller. Some open house apps generate reports automatically. These free templates will give you good layout ideas. If you find any of the blank templates suit your needs, feel free to download them for free and print them out.
For most general purposes, you will just be keeping attendance. You will want the visitors to sign in at the door. Print out your sign-in sheet and have it monitored at the entrances, preferably with an attendant to invite people to sign in before proceeding. If you perceive any need for follow-up, make sure you ask for the contact details. Printable Accounting Sheet.
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